Personal Profile of Takahiro Yoshihara
President and CEO, Amezaiku Yoshihara Co., Ltd.
Chief Amezaiku Artist
Yoshihara has traveled far and wide across Japan introducing the traditional art and history of amezaiku candy crafting.
His artistic approach is highly original, incorporating designs to bring traditional amezaiku into the present day, while imparting a sense of both newness and nostalgia.
As a pioneer in trying to revive the fading art and pass it on to the next generation, Yoshihara opened the first permanent amezaiku shop (Amezaiku Yoshihara Co.) for this craft that was traditionally confined to peddlers and street stalls.
The company’s earnest efforts to spread amezaiku worldwide have garnered attention through coverage on television, radio, print, and other media.